Thursday, October 15, 2009

4th Floor Thinking

I live most of my life four stories above sea level. I live in a 4th-floor loft in downtown San Diego, and Jamie and I work in Suite 422. This consistency of elevation is completely coincidental. It's less accidental how Jamie and I approach our work.

We're comfortable developing strategy with the executives on the top floor. Unlike many consultants who constrain themselves to strategy-only, we like to mix it up with street-level tactics. We can see both extremes from the 4th floor. In all our work, executive-level perspective is embedded in what we deliver.

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